Tuesday, 14 February 2012

Frictionless sharing


Frictionless sharing is Facebook’s new model for more digestible (both psychologically and technically) social sharing. In other words, Facebook has redefined sharing. This is shown as above ^...

There are two components to frictionless sharing:

Gestures That Make Sense – Facebook is now allowing app developers to use gestures other than“like” for news feed stories. An example may be, it says that I just “completed” a run with Runkeeper (by the way, I can run further than .27 miles…).“Completed” works better because although I definitely completed the run, I may have not “liked” it.
Permission Hurdles Removed – Timeline apps asks permission only once to access and share a user’s data. As shown below in the RunKeeper app, it’s easier for me to understand what the app needs to work. The app authorization also lists activities that will appear, and allows me to choose 
However is this a bad thing, is this 'frictionless sharing' really how WE want to share or is it how we are WANTED to share.
Frictionless, it means that it is without resistance. Could this mean that its not the boring, hard and tedious way of sharing YES but does it also mean our privacy is in jeopardy YES.
But in simple English is this the problem that Meg pickard has picked up on here 
1. “I hate that [app] shares things WITHOUT MY PERMISSION!”
2. “But I don’t CARE if my friend has just been to a place/listened to a song/watched a movie/read an article. I wish it wouldn’t pollute my newsfeed!”
3. “Ugh! I don’t want to share EVERYTHING with EVERYONE all the time!”
I don't care if James Lamming just listened to Love Story by Taylor Swift or if Hussain Shah just ate a pear.

But what Frictionless sharing does is it helps you share easily.